Well obviously I can't answer that question unless I know what your business is, and who it targets, and what your marketing budget is like. But I can give you some guidelines to help you make the decision.
- I rely on walk in shoppers
- I'm well located and easily visible
- I have an "impulse buy" selection of products
- I have enough markup on my stock to be able to provide a substantial discount
- My staff are very friendly and helpful
- I have enough staff to cater for any extra enquiries/sales
- I have enough stock to cater for any extra sales
- I need / would benefit from the additional business
- It's not inappropriate for my type of business to have a "sale"
If you can answer yes to these items, then go ahead and have an EOFYS sale. It'll be great for business provided you market it well. (Although you should probably plan your campaign a few months in advance to allow yourself and your staff good preparation time.)
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By Andy Kahle
This blog article has be inspired by all the End of Financial Year sales, and the need for marketing campaigns to honestly reflect the type of business, rather than the need to be part of the crowd.
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By Andy Kahle
This blog article has be inspired by all the End of Financial Year sales, and the need for marketing campaigns to honestly reflect the type of business, rather than the need to be part of the crowd.
