Showing posts with label Tradeshow. Show all posts
Showing posts with label Tradeshow. Show all posts
Unknown

Poken around at the Dentist

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Small talk during a dental appointment made for a strange one sided conversation about conferences. While preparing, Sam (his face can't be shown on the interweb) asked what I was up to, so I told him that I was off to Tasmania for a few days on business.  Wondering what would take me from Perth to Launceston for work, he probed further (excuse the pun), so I went on to explain about Poken event technology and how it's used at conferences for networking and collecting digital information.  It was like a light went off over his head, he understood immediately and was very excited about the prospect of Poken being used at a Dental conference.

From here on in with a mouth full of instruments and in between rinsing, the conversation became very one sided but it went a little like this:

"Wow, I have never heard of this before, I wonder why it hasn't been used at Dental Conferences?"
Unable to explain, my answer would have been.  Poken has been used at a number of medical and dental related conferences globally but not yet in Australia.

"I attend conferences to fulfill my professional development hours but also love to check out all the new stuff in the Exhibition halls, they are fantastic."
My thoughts.  Poken can be used for Exhibitor information but it's also ideal for collecting Speaker presentations and Conference Papers.

 "That would be great, not having to collect all those brochures and carry them home in my suitcase because I'm too afraid to throw it away"
My thoughts.  Yes I agree entirely. All we really need to collect is a web address, a pdf and an email address and wouldn't it be great to collect videos and other media too?

"It must eliminate so much waste paper, they must print and transport thousands of brochures for medical events"
My thoughts.   Yes exactly, it eliminates the need for Exhibitors to print documents in advance and they don't even need to know how many copies might be required.  But... the best thing of all is that unlike giving out paper brochures, Poken software provides the Exhibitors with information on who downloaded the brochure and whether they opened it!  Cool huh?

"So I can meet people and we can exchange business cards with these little things?  That would be so cool"
My thoughts.  Yes and you should see it in action, the networking is taken to a whole new level.

"You should see all the new equipment they have on display at these events, it's not all about tooth brushes you know, you would not believe how many different dental mirrors there are available."
My thoughts.  Okay I'm sure dental mirrors are interesting but I'm not quite sharing your excitement here ;)

"You really should explore the Dental and Medical conference market, this technology is not just for Farmers."
Thankfully I could now speak, so I explained that in Australia we had done a number of Agricultural and Travel events but globally Poken had been incorporated into all kinds of industry conferences.

On that note, I left with a nice set of polished teeth and the satisfaction that a Conference Delegate could be so excited about the possibilities of Poken.  Now to convince the Organisers.....

Conference delegate collecting digital information from a Poken tag

 You may also enjoy: Poken finds itself in all kinds of places
                              How to waste $10000 on a Tradeshow Booth
                              How do some Exhibitors steal all the attention



Would you like to discover what Poken can bring to your event?
Contact Sue or Andy to find out more.




With my pearly whites :)









Wondering where to buy Poken in Australia?
Please feel free to drop by Askew Vision.
Askew Vision is a Reseller/Affiliate for:

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Unknown

Poken finds itself in all sorts of places…

By  
Poken has a global reputation for enhancing events and conferences, especially in the fields of Travel, IT, Finance and Medicine.  In Australia we have integrated Poken into our third agricultural related event.  The latest being the second time around for the Tasmanian Farmers and Graziers Association.
Tasmania is the small island that sits off the Southern tip of Australia, (next stop Antarctica). This island state is quite different to mainland Australia, as it has a cooler climate with very unique flora and fauna; including the carnivorous marsupial- the Tasmanian Devil. While not quite the spinning, growling menace featured in the Bugs Bunny cartoons, Tasmanian Devils do in fact make a growling noise and are occasionally spotted in the wild scurrying along tracks and roads.

Agriculture is a key industry to Tasmania and every year farmers and graziers travel from all over the island to convene for the TFGA Conference, AGM and Dinner.  Delegates are made up of a broad range of individuals including university graduates right through to Octogenarians. The speakers list is just as diverse, featuring Consumer Psychologists, Creatives, Economists and Scientists. And the Exhibitor list can be anything from Agricultural suppliers to Banks and Government Bodies.
So how does Poken work with such a diverse group you ask?
The answer is beautifully.  Those with less technical backgrounds enjoy the convenience and embrace the “Poken handshake”; happily moving around the event and collecting information. While the more tech-savvy complete their online profiles before arriving and engage with the wealth of information supplied by the TFGA via the Poken Hub.
Being the second time around for most exhibitors, they understood the marketing opportunities and hastily supplied all the information as the event drew nearer.  Unlike other events, there was no need to print and lug heaps brochures and magazines, as it could all be included on their Poken touch points.
Post event, when everyone returns to their local communities, they carry with them the numerous seeds of opportunity gathered with their poken.  Those seeds can be cultivated and nurtured over time as they continue to build their relationships online and explore all prospects.
From little things, big things grow….


You may also enjoy: Poken around at the Dentist
                      How to waste $10000 on a Tradeshow Booth
                      How do some Exhibitors steal all the attention

Contact Sue or Andy to discover what Poken can bring to your event.




Wondering where to buy Poken in Australia?
Please feel free to drop by Askew Vision.






Askew Vision is a Reseller/Affiliate of:
Wix Websites

Also published on the Poken Global Blog


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Anonymous

Real Blokes don't do Coupons

By  
Case Study: SCM Open Day

Given the predicament of trying to quickly get the word out about a client newly into an industry that grows predominately by word of mouth and reputation, we decided that an Open Day was the best option.


Firstly we had to look at who we were targeting.
Target Audience: predominately male, aged 30-50, well financed, with a muscle car.
Target Location: within 5-10km radius of client's location in High Wycombe, Western Australia

Then, what type of marketing does this audience respond to?
Testing ideas out on who else, but the hubby, it was decided that this type of bloke won't respond to coupons in the letterbox, or discounts in the paper. But what about an invitation to come and bend the ear of your local high performance mechanic, and check out some pretty nice cars at the same time? Perhaps with a sausage in a bun? Well, that's quite different!

So the date was co-ordinated with other car events so there would be minimal conflicts, invitations were designed and sent out via a letter drop to the local house holds. Posters were put up on community notice boards and invitations were placed on business counters across Perth.

A booking page was setup using EventBrite for the earlybirds, and a facebook event created to help get the word out.

Gradually over the couple of weeks prior to the actual event, details of the day were shared out to local car clubs. The event page was updated regularly with information about who would be on display on the day. Then wow, with only a little encouragement word started to travel with the event facebook page reaching 25K. Not bad for a local business event.

But we didn't stop there, as a mail drop invitation was sent out to all the letterboxes within the area and also within the client's budget, (so we had to be a little choosy). Posters were put up on community notice boards at local shopping centers as well, to catch the eye of the bored motoring enthusiast.

So the day of the event finally arrived, and with so much interaction on the web were were flying high, although still worried if all those people would actually turn up on the day. Tables were setup, the BBQ fired up, eskies filled with soft drink and the coffee machine ready.
Workshop cleaned, Products on display, and trophies ready for the Dyno winners.
We even had a volunteer face painter to keep the kids entertained.
The show cars started to show up, and phew, what a relief, there were more than promised, and a really nice variety to tickle anyone's fancy.

Finally, a few spectators wander through the gates, followed by a few more, and a few more. By the time the first car was backed into the dyno room the BBQ operators run off their feet, kids were running about everywhere with butterflies and SCM Chillies on their faces, and the crowd was jostling to be able to get a good view into the dyno room.

I made a point of chatting to as many of the visitors as I could, doing a general survey to see how they found out about the event. There were a lot of people who had never heard of SCM, and just came along for a look, finding out through car clubs and the internet, but having the event confirmed via their mailbox.


By the time the last dyno was run at the end of the day, the eskies were empty, sausages nearly all gone, and the SCM mechanics were exhausted.

It was declared a great success in getting the name of SCM Race Engines & Performance recognised not just in the racing fraternity, but also within the local suburbs.



Andy Kahle
Need a little help with your Marketing?
Please feel free to drop by Askew 

Andy is also available as a Keynote Speaker.


Given the predicament of trying to quickly get the word out about a client newly into an industry that grows predominately by word of mouth and reputation, we decided that an Open Day was the best option.
Posted by Askew Digital Marketing on Tuesday, 12 May 2015
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Anonymous

How do some exhibitors steal all the attention?

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On the weekend I attended a Vintage Collectors Market and Car Show with a couple of friends, to show of my old drag racing car, and help one of those friends display and sell her recycled metal art.

Although it was only a small event, all three of us were run off our feet until closing time, and even received an invite to please come back as a guest.

The vendors in next bay believed it was purely the attraction of a drag car that bought attention to us, but as we weren't the only unique car on display, I think there was a bit more to it.

So what did we do to stand out and draw attention to what we had on display?
  • Overcome an difficult location
    Even though our bay was partially hidden, we had large bright teardrop flags which could be seen over everyone else.
    I noticed another vendor had a bubble blowing machine and others used music.
  • Have a reason for people to come into your zone
    Although we had unique car on display, we opened the doors and allowed people to sit in the drivers seat.
  • Look the part
    All three of us chose to wear the same shirts with our race team branding, so if anyone had questions, we were easily identified.
  • Be approachable
    Big friendly smiles, lots of loud laughter, a little dancing and silliness and absolutely no sitting down looking at phones. It makes people feel like they're not interrupting, and they want to join in.
  • Hand out your freebies
    Don't just have a bowl of lollies, make sure you have some on hand to give out. Watch as people walk past, and don't be afraid to step out of your zone and hand someone a lollipop. No sales, no push, just a smile and a lollipop.

 Download our FREE ebook - Easy Digital Marketing Strategies To Help Your Business Grow



Andy Kahle
Need a little help with your Marketing?
Please feel free to drop by Askew 



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Unknown

How to waste $10000 on a Tradeshow Booth

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Yeah, we've got a $10k budget to spend, lets do a Tradeshow!



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