Showing posts with label Small Business Marketing. Show all posts
Showing posts with label Small Business Marketing. Show all posts
Unknown

Social Media Content Ideas for May

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Did you know the 4th of May is Star Wars Day?  Commemorative days and events, whether they're just a bit of fun like Geek Pride Day or National celebrations like Mother's  Day can help you with much needed ideas for your Social Media Content.

Here's a few for May:

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May is:   Domestic Violence Prevention Month
               Information Awareness Month
               National Family Reading Month



1st May
May Day
School Bus Drivers Day
International Workers Day
School Principal's Day
Mother Goose Day

2nd May
Baby Day
World Asthma Day

3rd May
School Nurse Day

4th May
Star Wars Day
Fire Fighters Day
Password Day

6th May
No Diet Day
No Homework Day

7th May
Roast Leg of Lamb Day

8th May
Free Trade Day
No Socks Day
Red Cross Day

8th to 14th May
National Volunteer Week

9th May
Lost Sock Memorial Day

10th May
Mother Ocean Day
Receptionists Day

11th May
Eat What You Want Day

12th May
Odometer Day
International Nurses Day
Limerick Day

13th May
Leprechaun  Day
Train Day

14th May
Mother's Day



Follow me on Facebook, Twitter, Instagram or Linkedin to make sure you don't miss next month's planner.

15th May
Straw Hat Day

15th to 21st May
National Families Week

16th May
Biographer Day
Drawing Day
Virtual Assistant's Day

17th May
World Hypertension Day
World Telecommunications Day
World Baking Day

18th May
Museum Day
Notebook Day

19th May
Endangered Specis Day

20th May
World Whisky Day
Weights and Measures Day
Learn to Swim day

21st May
Memo Day


Waitstaff Day












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I love to help your emerging business by creating:

A great set of Accounts to make your life easier and your Accountant very happy

Effective Social Media profiles that will bring your more business your way

I'll even train you how to use them!

Eclectic mix of Bookkeeper and Social Media Marketer
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Unknown

Social Media Content Ideas for February

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If you've done a bit of Social Media Marketing, you will know the frustration of noticing a trend when it's all too late and thinking "Damn, why didn't I know about that!"

Don't despair, I've made it easier for you!  Here's a list of events which may be relevant to your business, so hop to it and start planning your content today.


February is:
Hot Breakfast Month
Heart Month
FebFast
Feel Good February



1st February
Back to School (WA)

2nd February
Play your Ukulele Day
World Wetlands Day

3rd February
Working Naked Day
Bubble Gum Day

4th February
World Cancer Day

5th February
World Nutella Day

7th February
Ballet Day

9th February
Safer Internet Day

10th February
Umbrella Day
Perth International Arts Festival begins

Click through for the remainder of February
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Unknown

Social Media Content Ideas for January

By     No comments:
If you've done a bit of Social Media Marketing, you will know the frustration of noticing a trend when it's all too late and thinking "Damn, why didn't I know about that!"

Don't despair, I've made it easier for you!  Here's a list of events which may be relevant to your business, so hop to it and start planning your content today.


January is:
Creativity Month
Veganuary



1st January
New Years Day

4th January  
Trivia Day

5th January
Bird Day

8th January
Show and Tell at Work Day
Elvis' Birthday

9th January
Clean off your Desk Day

10th January
Peculiar People Day
Cut your Energy Costs Day

11th January
Milk Day

12th January
Poetry at Work Day
Kiss a Ginger Day

14th January
Dress Up Your Pet Day
Organise your Home Day

15th January
Hat Day

Click through to the full Article for the remainder of month
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Unknown

Social Media Content Ideas for September

By     No comments:
If you've done a bit of Social Media Marketing, you will know the frustration of noticing a trend when it's all too late and thinking "Damn, why didn't I know about that!"

Don't despair, I've made it easier for you!  Here's a list of events which may be relevant to your business, so hop to it and start planning your content today.



1st Sep
First Day of Spring
Wattle Day

1st-7th Sep
Adult Learners Week

2nd Sep
Indigenous Literacy Day

3rd September
World Beard Day

4th Sep
Fathers Day

5th Sep
International Bacon Day

5th-9th Sep
Women's Health Month

6th Sep
Read a book day
Fight procrastination day

7th Sep

Click through for remainder of month
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Unknown

Social Media Post Ideas for May

By     No comments:
If you've done a bit of Social Media Marketing, you will know the frustration of noticing a trend when it's all too late and thinking "Damn, why didn't I know about that!"

Don't despair, I've made it easier for you!  Here's a list of events which may be relevant to your business, so hop to it and start planning your content today.


Content Marketing Tip:     Social Media Marketing is very much about what is happening in the now.  If you had a Marketing launch planned just as a big news story has broken, delay your postings and sit tight. Apart from your audience being distracted by other matters, to self promote, particularly during a time of tragedy you may give the impression that your business is a little heartless.

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Unknown

Social Media Content ideas for March

By     1 comment:

If you've done a bit of Marketing via Social Media you will know the frustration of noticing a trend when it's all too late and thinking "Damn, why didn't I know about that!"

Don't despair, I've made it easier for you and I.  Here's a list of events which may be relevant to your business, so hop to it and start planning your content.

Content Marketing Tip:  Have a scout around for the most relevant hashtag before make your post.


March is:
Australian Womens History Month

1st March
First Day of Autumn
World compliment day
Business Clean Up Day

2nd March
Dr Seuss Day

3rd March
World Wildlife Day
World Book Day
NRL Season starts

4th March
Employee Appreciation Day
Grammar Day

6th March
Clean Up Australia Day

8th March
International Womens Day

11th March
Middle Name Pride Day

14th March
International Ask a Question Day

16th March
Lips appreciation Day

17th March
St Patrick's Day

19th March
Clients Day
Earth Hour

20th March
International Day of Happiness

21st March
Harmony Day
World Poetry Day

22nd March
World Water Day

23rd March
Puppy Day

24th March
AFL Season starts

25th - 29th March
Easter

30th March
Walk in the park day

31st March
World Backup Day


 Please Note: Some of these are real and some just for fun, no responsibility is taken so please check the information before planning your content.  



You may also enjoy:  How to use Social Media to let clients into your world



Download our FREE ebook - Easy Digital Marketing Strategies To Help Your Business Grow




Need a little assistance with your Marketing?  Feel free to tap into our expertise.  We love to help :).


Sue Whittaker






Askew Vision is a Reseller/Affiliate of:








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Anonymous

Are you Living up to Your Eulogy?

By     1 comment:
This morning I browsed through a long list of blog ideas looking for inspiration. While this list had obviously been created by someone who had been staring at that blinking curser for too long, one idea did intrigue me.

"Write the eulogy you aspire to be read at your funeral."

That's not something I would like to write, although it did make me ponder what whoever was charged with the task, would say about me. Would they comment on how hard I work to make my business a success? How many hours I spend promoting my skills, doing quotes, going to meetings, offering advice and creating? Considering that most of my day is dedicated to running and promoting my own small business I would like to think they would. But deep  down in my gut, I know they are more likely to say that "she lived her life to the full, never letting the opportunity to try new things pass her by."

I'd like to say, the moral of this story is to forget about spending the majority of your life working yourself into grey hair and a coffee addiction. Just go out and live life to the full. Unfortunately, the reality of living life requires us to keep working, and as a small business, that means I'm still tied to my computer for most of the week writing, promoting and creating.

So if I can't change what is said about me in my eulogy, what can I learn from it? Before it's actually read out.

1. Find a rich benefactor to fund my thirst for the crazy
2. Win lotto
3. Rob a bank and go on the run
4. Sell one of my artistic creations for millions
5. Even up my play and work time
6. Combine my work and my passion

There's really only two practical options available, and I think I've nailed them.

--------------------------------------------

Andy Kahle is available for motivational speaking at your next networking event, club function or event. http://www.andyk.com.au/ 

    

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Anonymous

How much did NOT Marketing on Valentines Day cost you?

By     No comments:
Oh No! Did you miss the Valentines Day marketing opportunity boat? How much has missing this opportunity really cost your small business?

Personally, I'm not into Valentines Day. No, I'm not single. I've just been in the advertising industry for much too long, and have become rather cynical about the one special day for love.

"How could you not love the idea of celebrating love," I hear some of you ask?

Well, on Saturday, Valentines Day Eve, I opened my inbox to find it flooded with Valentines Day specials. I tuned in the radio to hear more romantic specials. And I'd already spent the whole week cleaning out my letter box of all the catalogues advertising things like 50% off new tyres, for the Day of Love.

And why not? It's a great marketing opportunity isn't it? Am I just being the Grinch of Valentines Day?


OK, that's probably a little extreme for an example, albeit a true one. But you do get the idea.Just because it's a great marketing opportunity, doesn't mean it's a great marketing opportunity for YOU.

When Mother's Day comes around, take a moment to think if your business is a good fit. If not, then do your advertising after the event, when there's much less competition.

So in answer to the original question? Unless you're a florist, jeweller, candy shop, you didn't miss out on anything.


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Anonymous

How to STOP Overspending on SEO

By     2 comments:

It's an all too familiar story ... 



Running a small business from home, seems like such a great idea when you're first getting started. Just the option of being able to control the type of work and clients you prefer to deal with, is an exciting step forward. At least until one of your friends offers the kind advice ...

        "You should really have a website."

This piece of advice is then quickly followed up with ...

       "I have a nephew who can make websites."

So you decide to take your friend up on their kind offer, and after 3 months of pestering the nephew, your website finally appears. It's not exactly what you expected, but it's better than nothing, right? As he shows you how to make updates, you start to consider the viability of doing a computer programming course at night school.

Surely having a website doesn't have to be this difficult?


Over the next few months, you tell everyone about the new website, asking them to spread the word. You post it up on facebook, tweet about it, stick a business card up on the community noticeboard, and even send out a newsletter to a handful of clients. But nothing happens. It's not even listed on google.

After reading some of those spam emails that arrive in your mailbox each morning ... Affordable SEO ... #1 Page Listing ... Website Promotion ... SEO Proposal With Authentic Results!! ... and not even being sure what "seeyo"is, you call a company with a reputable looking website. They have a professional and friendly phone manner, seem to use all the right jargon, and are very convincing that their promotional package is all you need. It will only cost you $1000 per month, but you'll get that back 10 fold with the amount of work coming in. You feel pretty proud when you strike a deal for $500 per month on a 6 month contract, and sit back, ready to be inundated with work.

The first month brings in a heap of enquiries, but they're not really related to your business. Apparently this is quite normal to begin with, and next month will be better. But as the months go by, you're spending more than you're making, even though the monthly report shows 100 website hits per day. So you start to wonder if working for yourself is really all it's cracked up to be.

Sadly this is a very common scenario, and while the promotional companies aren't doing anything wrong, they are much better sales people than they are promoters.

And what do you do once you've found yourself in this situation?

  1. Stop pouring good money after bad
  2. Review your website from a customer's perspective. If you need to remake it, then have a look at a DIY WIX website.
  3. Choose a product or service that you wish to promote. Just the one. And focus on it.
  4. Work out the reality of what you are capable of spending on promotion NOW...
    If it's $1 per day, then don't be convinced otherwise.
  5. Work out where your hard earned dollar is best spent. Where is your audience? Facebook? Twitter? or are they searching Google? Then create yourself a small advert but very specifically targeted soas not to overspend on unlikely clients.
You won't get new work in overnight, there is no quick fix. But with regular maintenance, your self promotion will start to build, and the work will follow.

FREE Useful Tools

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Unknown

Time to spruce up your Facebook business page

By  
Whether you are just starting out or have had your Facebook page for a while, there is no time like the present to spruce up your page.

Why now, you may ask?
Facebook is testing a new feature which has the potential bring you or your competitors a lot of business.  Check out the new Best Professional Services which is described as "Find local businesses with the best Facebook reviews and ratings".  While this is only in the test phase and is not yet available on the mobile app, my guess is that it will be and it has huge potential!

If that isn't reason alone, reviews in general are becoming so important from a customers point of view.  We all trust the reviews of others over what the company is saying about themselves.

Convinced?  Lets get started:

To turn on the "reviews" feature:
  • Go to About and then Page Info.
  • Go to Category, change to "Local Business" then choose your business type.  They are fairly broad but just find the closest you can.
  • Save Changes.
  • Next go the the address section and edit.
  • Type in your address.  If you are a home based or mobile business and would prefer not providing your full address, just type in your town or city.
  • Then tick "Show map and check-ins on the page"
  • Save changes.
Now go back to your page and you should see Reviews feature on the left hand side.  Once you see it there, don't forget to ask people to give you a little review.  Most are keen to lend a hand.
Don't delay, grab a cuppa and get started!

Other ways to ensure your Facebook Page is optimised:
  • Choosing 3 sub categories (under you name in the about section), These are vital for describing your business and helping you be found.
  • Your short description is complete using as many key words as possible
  • Your hours of business is up to date.
  • Your website and email address is included.


You may also enjoy:
Facebook Marketing - Not as easy as it used to be
Someones knocking at your door - A guide to letting clients in...just a little
How to have an online presence without a website
or Download our FREE ebook - Easy Digital Marketing Strategies To Help Your Business Grow





Need a little help optomising your Facebook page?  Feel free to get in touch, we'd love to assist.

Alternatively you can engage Askew to set up and manage your Social Media for you.  How easy is that?

Sue Whittaker

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