I know it's a bit odd for a digital marketing company which creates websites to recommend against one.... but in some cases they really aren't the ideal option and we believe in finding the best fit for the client.
So how do you join the online marketplace without a website?
Facebook
Social Media is the obvious option, but finding the right platform, then doing it well is vital. We recommended Facebook for this client as he worked within the racing and enthusiast's vehicle modification market and we knew that there was already strong car loving community on Facebook. The business page took off almost immediately with people commenting and sharing the images and messaging for quotes and more information. Unlike a website, a Facebook page enables the client to interact with the audience in a fun and informative manner in a place that they are already visiting.
Google Business Page
Everyone talks about getting their website to the top of Google but often neglect this simple and FREE method. A Google business presence is easy to set up and doesn't require a lot of ongoing posts or maintenance. Once you have set up your business page, you will receive a confirmation postcard, yes that's right folks Google uses good ol' snail mail. This ensures that your physical premises is legitimate, so please follow the instructions on the card to optimise your page. Another big bonus with registering your business on Google is that you will appear on Google Maps, so whenever someone is using a map in your area, your business will be highlighted.
Note: You may already have a basic business page on Google through registering with another platform but it's important that you claim as your own so that you can update the information, monitor the reviews and keep it current. There are several horror stories of businesses being destroyed through having their page claimed and hacked.
Other online listings
If you have been in business for a while, chances you will be listed in several places that you may not be aware of. These are often taken from the phone book or other online directories so may not have the current information. As with Google's business page, it is very important that you claim all the listings so that you can control them. The easiest way to find existing listings is to Google your business name and see what comes up, then go through and claim each one. It will vary depending on the field you work within, but I suggest you start with Yelp, Hotfrog, WOMO, Start Local and True Local, and Bloo, along with platforms like Urban Spoon, and Trip Advisor if you work within hospitality.
Haven't got time to muck around? We can claim the online listings for you!
Blogging
Blogging as an expert in your field is a great way to get started online and to create more detailed content which can be shared via Social Media and email. We recommend you start with Blogger, as it is free, user friendly and operated by Google.
Other Social Media Platforms
The other platforms we suggest you explore depending on the nature of your business are Twitter, Linkedin Company Page, YouTube, Pinterest, Instagram, Tumblr, SnapChat and Vine.
Drop by to see how we can help
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You may also enjoy: How to use Social Media to let clients into your world
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If you need a little help deciphering which is the best option for you, please feel free to tap into our expertise. We love to help :).
Alternatively you can engage Askew to set up the Social Media and online listings for you. How easy is that?
Sue Whittaker
