Networking is not about how many people to talk to or how many business cards you hand out. It's about establishing relationships that can lead to opporunities. Networking is only about making the initial contact, effective networking is about building lasting relationships.
So how do you approach people in a way that can later afford you a lasting contact?
- Change the way you think
Think of networking as a chance to get to know others and learn about how they do business. Seek out different points of view. Show interest in others and the conversation will naturally redirect itself where others will be more willing to help and connect with you.
- Check your appearance
While the way you are dressed is important, you need to also check your attitude. Your mood is reflected on your face, so if you are in a bad mood, you may appear unapproachable. The same goes if you are over anxious to make connections. Be aware of your body language, avoiding crossed arms, and looking down.
- Go in with a friend
Attending a networking event on your own for the first time will show on your face. If you attend with a friend who knows others at the event, they can introduce you to some people to get your started.
- Go for a direct introduction
If there is a contact you know something about already, approach them directly with an introduction. Give them your name, and follow it with a leading question.
- Ask Questions or give comments
You may not realise, but almost everyone in the room feels uncomfortable and awkard at these events. If you see someone standing on their own, approach them and ask a question or make a comment they can relate to. After a few more comments you can then introduce yourself, and ask them for their name.
But don't forget to follow-up after the event to continue the relationship, or it would have all been a waste of time.
