Although it was only a small event, all three of us were run off our feet until closing time, and even received an invite to please come back as a guest.
The vendors in next bay believed it was purely the attraction of a drag car that bought attention to us, but as we weren't the only unique car on display, I think there was a bit more to it.
So what did we do to stand out and draw attention to what we had on display?
- Overcome an difficult location
Even though our bay was partially hidden, we had large bright teardrop flags which could be seen over everyone else.
I noticed another vendor had a bubble blowing machine and others used music. - Have a reason for people to come into your zone
Although we had unique car on display, we opened the doors and allowed people to sit in the drivers seat. - Look the part
All three of us chose to wear the same shirts with our race team branding, so if anyone had questions, we were easily identified. - Be approachable
Big friendly smiles, lots of loud laughter, a little dancing and silliness and absolutely no sitting down looking at phones. It makes people feel like they're not interrupting, and they want to join in. - Hand out your freebies
Don't just have a bowl of lollies, make sure you have some on hand to give out. Watch as people walk past, and don't be afraid to step out of your zone and hand someone a lollipop. No sales, no push, just a smile and a lollipop.
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Andy Kahle
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Please feel free to drop by Askew
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