Showing posts with label training. Show all posts
Showing posts with label training. Show all posts
Anonymous

Pink-tober was my first step into public speaking

By  

October is often called Pink-tober simply because some marketing people thought it would be a great idea to turn one month a year pink in recognition of Breast Cancer. So while everyone is thinking Pink, and working out interesting ways to raise money for Breast Cancer research many of us "survivors" get called into work places to have pink cup cakes and give a bit of a chat about being breast aware.

In my career, I've attended loads of presentations, and more than just a handful of these fundraising awareness campaigns. I have never been inspired to rush home and check for lumps, quickly book a mammogram or even throw wads of hard earned cash at the cause.  And as a pretty cynical marketing person, I was a little "over" all the pink this and pink that and all the hard luck stories that came with it.

So as my own toughest critic, when I was invited to be the speaker at a Pink morning tea in the financial district, I was a little bit ... terrified. Oh no ... I'm going to be one of them.

My first question was, how am I going to make it interesting enough not just to get my message through but to be at least a little entertaining? With my story, there were no special fundraisers, kids doing heroic things or flying off to exotic countries for trial treatment. My story is pretty simple, I got cancer, went through chemo and radiation, had surgery, then went back to work.

My next concern was, am I ready to talk about my journey without getting all emotional. At this point I'd had 3 years clear of cancer, and sure I've chatted to people about what I've been through, but not as an actual presentation.

It was time to think about what I would be interested in hearing? What would make me sit up and listen? What would grab my attention?

And so evolved my first speech, filled with humor, tears, silliness and pure honesty. I kept it tight but raw and chose to keep my natural way of speaking. Just like I was in a conversation with any one person in the audience. With the mirror setup in my office, I practiced and practiced and practiced until I really couldn't stand the sound of my own voice anymore.

Then it was the day I'd been dreading and looking forward to all mixed up in one big emotion. Sweating so much that I was glad I had waterproof makeup, and a blouse that wouldn't show how nervous I was.

Now this is the point when I should probably explain that as a hobby I like to drag race. And as a part of being the driver of a pretty fast car, I needed to learn how to be calm in a very not calm situation. So when I lost control of my race car at 250km/hr and started heading directly for the concrete wall, I calmly went through the whole process of shutting off fuel and bracing myself for impact like I'd been taught.

Unfortunately, that crash was nothing compared to standing up in front of 50 office workers during their tea break and telling them how I felt when I was told I had breast cancer. I was expecting everyone to just sit, listen, politely applaud and head back to their office. What I didn't expect was to hear my voice catch half way through my story as I saw my hubby's face in my mind. I paused and took a long wavering breath willing the tears to stay back, then looked up from my notes to actually see the audience properly for the first time.

They were crying. Tissue boxes were being passed up and down the rows of quietly sniffling men and women. But in their eyes I could see them willing me to find the strength and courage to continue.

So I grabbed up one of the tissues, removed my glasses and dabbed my eyes. I apologised and explained it was my first time sharing, and it all suddenly felt so real again. I put my glasses back on, took a deep breath and continued. They deserved to know the ending. They'd earned it.


-----------------------------------------------------------------------------------

Thankfully I don't break down in tears at all my speeches which is probably a good idea, since not all my talks are about breast cancer. If you'd like to invite me to your next morning tea, then drop by my page for further details. [ andyk.com.au ]

But if you'd like to know more about my marketing ideas then my business page is probably more suited. [ www.askewvision.com.au ]




Andy Kahle
Speaker - https://www.facebook.com/andykahle
Digital Marketing - https://www.facebook.com/PokenOzEvent 
Read More
Unknown

Six great promotional ideas for Training Providers

If you are a Training Provider, you will have got wind of the new National Standards for VET Marketing which bans unethical inducements to prospective students.  While most RTO's were never involved in such "shonky" practices, it does provide an excellent opportunity for Providers to reflect and re-think their methods for finding, engaging and signing up prospective students.

With several clients in the Training industry, we thought we would share a few ideas with you.



Social Media Marketing
Correct use of Social Media can be highly effective both in the short and long term, but which platform is best for your business?  The answer to that depends on a few factors, firstly whether you are marketing towards Employers looking to invest in their staff or to sign up individuals wishing to further their career options.  Another major factor is the industry in which your training is mostly applied to, for example technical and Engineering type fields do well on Twitter where as service related tend to be more effective on Facebook.  Keep in mind the other major platforms like Linkedin, Youtube, Pinterest and Instagram, these all have their place within the training industry. The main objective of using Social Media is to engage and inform your prospective client, the key being to demonstrate that you are interested in them and would like to help.  To be successful at Social Media Marketing, you need to find the right platform and followers, then be consistent with your posting while networking and helping others.

Online Advertising
Have you ever Googled something then found relevant ads appearing for the next week or so? Creepy isn't it, how do they know what your are thinking?  Don't worry Google isn't reading your mind but it is tracking what you are searching for, thus likely to purchase soon.  This advertising is highly effective when done properly as it targets those who are already looking for your type of product/service and keeps your name in their minds eye, hopefully until they make their purchase.

Email Marketing and Newsletter Campaigns
Contrary to popular belief, this method is certainly not dead.  Done correctly and legally, email marketing can be extremely effective.  There are several platforms which can help you compile relevant lists, allow for unsubscribers, create attractive designs and provide analytics.  Similar to Social Media marketing, email marketing must inform and engage your potential client, not just sell to them.  The kind of subjects we would suggest are tips for finding employment, performing in interviews, finding the right training provider/course, introducing staff, congratulating graduates, new courses, industry stories and heads up on "Early Bird" discounts.  Genuinely give them a reason to open and keep reading your newsletter.

Exhibiting
Having a booth at a Tradeshow, which is a good fit for your business and staffed with the right people can provide you with excellent exposure and networking opportunities.  Look for the type of event that your potential clients are likely to visit like Oil and Gas, IT, Hospitality etc., then plan accordingly to target this market.

Internal Events and and Workplace visits
Think about ways that you can connect with and inform potential clients in person.   Free career advice sessions or Open Days could bring people in who would then be able to talk to your staff in a relaxed, no pressure setting.  Another option is organising a group to visit a workplace where they can get a real taste for the kinds of careers which your training could open up for them.

Revisit your Website
How long has it been since you had a good look at your website?  Have you viewed it on a mobile phone?  The web has changed dramatically in the last few years with 50% of visits now coming from a mobile device. Visitors expect the information to be up to date, easily found and sign up on the spot while they are keen.  Sorry a simple email enquiry form is no longer enough, while they are waiting for your reply they may have signed up with your competition or lost interest completely.   Giving visitors an easy way to share your material through "share buttons" is also a great way to encourage others spread the word for you.  To assist with SEO, we suggest your site is Mobile Friendly and kept fresh with integrated feeds from your Social Media channels.

We hope this has given you a few ideas to kick start your new marketing plan.  You can also Download our FREE ebook - 
Easy Digital Marketing Strategies To Help Your Business Grow

Askew's Marketing Services include:
Social Media, Adwords Campaigns, Content MarketingEvent TechnologyBooth Buddy, Graphic Design and Print.






Sue Whittaker
Need a little help with your marketing and events?
Please feel free to drop by Askew Vision.





Askew Vision is a Reseller/Affiliate of:
Wix Websites
Poken Green Event Technology
Crazy Domains
Google Adwords

Read More