You receive an invitation to connect on LinkedIn, but when you look at their photo you pause. What is it about this person that made you stop and think? Can you really be that vain that you judge a person on their appearance?
Of course you are, because you're in business, and first impressions count for a lot.
So now we have confirmed you're just like everyone else, and will probably still click on accept, albeit a little warily, let's have a look at your photo.
- The Bathroom Selfie
While there's nothing wrong with taking a reflected selfie, if you're using the mirror in the bathroom, please pay attention to what is in the background. Also the lighting is probably going to be pretty harsh. The bathroom is great for singing, but not for taking photos. - Under or Overdressed for Success
Unless you are managing the coolest nightclub in the city, the shoulders back, puckered up look might just attract you the wrong type of business. The same goes for a fitness instructor in a 3 piece suit. Look at who you are targeting, and make sure you look appropriate for the job and position you hold. - Watch where you Crop
Please be careful about where you crop your image, as you want people to look at your face and not get distracted. Digital Camera World have kindly provided a guide to cropping [Pictured].
- What's in the Background?
The 'at the desk' or 'on-site' picture is great for the non-executive. It shows you are passionate about your career. But keep the background simple, or if you can't, then use a photo editor to blur out the background so it doesn't distract from your face. - Group photo
Save these for your company page, and please save the picture of your dog and kids for Facebook. Your LinkedIn profile is about YOU and what YOU are about. - Surprise Snap
Are you smiling with your eyes, or do you look like a deer in the headlights? Try to pull the same facial expression as you would meeting a new client at a coffee shop. - No Photo
If you feel better about not off showing your face, maybe just use your company logo or a product photo, then think again. Your LinkedIn profile is about YOU, so it's YOU we want to see. Save the rest for your company page and showcase page.
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Andy Kahle
Need a little help with your Marketing?
Please feel free to drop by Askew
Andy is also available as a Keynote Speaker.
Please feel free to drop by Askew
Andy is also available as a Keynote Speaker.
