We are into the second month of the year and I bet most of you are in the thick of planning your marketing strategies for 2015.
Are you going to stick to a new plan? Will you completely change your marketing strategy? With so many channels and methods to choose from, developing a marketing strategy is never easy.
To help you define and develop a better marketing strategy, let’s take a look at last year’s trends and what’s going to shape things in marketing this year.
Here are five trends that can help shape your marketing strategy:
1. Social media-based advertising
2. The big data game
3. Mobile-first marketing
4. Visual storytelling
5. Ad re-targeting
2. The big data game
3. Mobile-first marketing
4. Visual storytelling
5. Ad re-targeting
